Beach Club Grill in Concord Township has elements of
property's former tenant and proprietors' Euclid eatery
The Jurcisin brothers painted the walls and added new
granite bar tops, but they didn't want to change too much in
They opened the Beach Club Grill in July in Concord Township
and elected to keep things similar to their existing
restaurant in Euclid, while also maintaining some elements
from the previous restaurant that called the Johnnycake
Ridge Road location home.
The lounge/bar and dining room split design from the
previous Epiq Bistro remains intact, and ditto for the names
on the Beach Club Grill's pizza menu — even though they
represent the names of lakefront streets, neighborhoods,
clubs and schools near the Jurcisins' Beach Club Bistro in
Brothers Michael, left, and Greg Jurcisin have opened
the Beach Club Grill in Concord Township.
"With so many people from Lake County that have been
customers (at the Euclid restaurant), if I change the names,
there would be a lot of confusion," said Greg Jurcisin, who
co-owns both restaurants with his brother, Michael. "Just
leave it the same because people know it, and it's got some
Those Lake County residents who support the Euclid
restaurant, which remains open, will be counted on to help
the Jurcisins' new restaurant make its own history. So far,
Greg says the patrons are equally divided between those who
recognize the location because of Epiq and those who
recognize the Beach Club name from Euclid. The co-owner
believes Concord and Mentor residents, in particular, will
appreciate the proximity of the new restaurant, as well as
its blend of "American, eclectic fine dining" and
"We're part of the baby boomer generation, and they wanna
just socialize, sit at the bar, eat and have their
cocktails," Greg said. "They're close to home at a
neighborhood place where they can say, 'I can sit down and
have a $35 steak, or I can just come and have a good
sandwich, pizza or one of the micro brews.' They're
The dining area fits about 70 customers, while the lounge
and patio areas, along with their accompanying bars combine
to hold at least another 130. The menu mostly mirrors the
brothers' Euclid restaurant, but has been upgraded with
ribeye, fillet and flat iron steaks.
Like the bistro in Euclid, the Beach Club is popular for its
pizza and appetizers. However, items like pad Thai bowls
with chicken, shrimp, grilled tilapia or vegetables have
been hits and exemplify the menu's range. The restaurant
offers 16 microbrews, along with a half-bottle wine list
nearing 100 choices.
"The people in this area have been great so far," Michael
said of his new clientele. "They're excited to have
something in their backyard."
Michael's brother said part of their happiness likely has to
do with a desire for more independent, locally run
restaurants. The Jurcisins realized this years ago when they
joined Cleveland Independents, a group of 80 locally owned
and operated restaurants whose owners join together for
marketing and promotional purposes.
"It speaks to the fact that independent restaurants are
doing well in Cleveland," said Myra Orenstein, executive
director of Cleveland Independents. "People look for
something that is unique and has a different menu and
atmosphere than a chain.
"There is a need for more independent restaurants in the
area they opened up in."